Paid Search Manager – Remote ID - 4082

January 24, 2025

Job Description

About the position

At UnitedHealthcare, we are dedicated to simplifying the health care experience, creating healthier communities, and removing barriers to quality care. The work you do here will have a significant impact on the lives of millions of people, making it more responsive, affordable, and equitable. In this role, you will be responsible for the planning and execution of B2B digital display, programmatic, and video campaigns. You will work closely with internal team members to assist with strategy development, campaign setup, optimization, and reporting. This position offers the flexibility to work remotely from anywhere within the U.S., allowing you to tackle challenging tasks while maintaining a work-life balance. Your primary responsibilities will include the development of display, programmatic, and video campaign strategies, executing daily campaign optimizations, testing, tracking, and performance measurement. You will manage programs to ensure that campaigns are optimally structured, set up, trafficked, and tracked correctly. Additionally, you will oversee the creative development and approval process, develop and present reporting and key insights on campaign performance, and evaluate and improve internal display processes to support strategic planning and implementation. This role requires a passion for digital marketing and an understanding of the complexities of the digital advertising landscape. You should be constantly learning about the ever-changing digital ecosystem and be willing to test new tools and technologies. You will need in-platform experience across multiple DSP and display partner platforms, a results-driven mindset, and the ability to work within tight time constraints while providing near real-time insights to team members. Your analytical skills and attention to detail will be crucial in managing complex media projects across multiple stakeholder groups and understanding digital direct-response marketing tactics and best practices.

Responsibilities
• Development of display, programmatic and video campaign strategy
,
• Execute in platform daily campaign optimization, testing, tracking, builds and performance measurement
,
• Management of programs to ensure campaigns are optimally structured, setup, trafficked and are tracking correctly
,
• Oversee creative development and approval process
,
• Develop and present reporting and key insights on campaign performance
,
• Evaluate and improve internal display processes to support strategic planning and implementation.

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Requirements
• 5+ years of in platform executing hands-on programmatic/direct partner and paid social experience on either client, agency, agency trading desk or programmatic technology teams
,
• Experience managing B2B accounts with understanding of B2B audience activations
,
• Experience across Demand Side Platforms (DSPs), Data Management Platforms (DMPs), ad serving and brand safety platforms
,
• Experience with data visualization and reporting tools
,
• Experience with CRM audience activation platforms
,
• Advanced understanding of digital tactics and measurement specializing in display, paid social, video and native advertising utilizing both 1st, 2nd and 3rd party data sources
,
• Advanced tracking and analytics knowledge
,
• Advanced Excel and PowerPoint skills

Nice-to-haves
• Financial services, insurance and/or technology experience
,
• Experience with Adobe Analytics
,
• Experience in DOMO and/or Tableau
,
• Experience in LiveRamp

Benefits
• Comprehensive benefits package
,
• Incentive and recognition programs
,
• Equity stock purchase
,
• 401k contribution

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

DISCLAIMER

Job Description

Other Jobs You May Be Interested In

Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

5. HOW DO YOU PROCESS INFORMATION?

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

8. HOW TO PRIORITIZE WORK?

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

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